Contacts:
Gail DeLano
831-685-3733
gail@preclick.com

Brian Smiga
Preclick Corporation
(732) 291-7269;
brian@preclick.com

Fastest, Easiest Photo Organizer - with Speeds of 8 Photos per Second

Lets Users Embed Captions, Subjects, Titles, & Events for Super-Fast Searches for only $9.95

March 2, 2003, PMA, Las Vegas —Preclick Corporation announced today at the Photo Marketing Association Convention (PMA) Lifetime™ Photo Organizer, the fastest, easiest photo organizer on the market. Lifetime provides unique SmartPhoto™ technology, which for the first time enables users to store, print, share, and upload photos with fast searchable data and editing parameters.

Lifetime's SmartPhoto technology enables users to notate keywords on the 'back' of their digital photos. This user information-called 'metadata'-is easily entered into Preclick's copy-righted PhotoBack™ interface, and includes caption, subject, title, event, place and photo rating. Convenient pull-down lists maintain items already entered. Such powerful notations enable Preclick users to instantly find, group, and manage their growing photo collections. Photos can be exchanged with this embedded information between Preclick compatible users, products, and services as well as XMP™ users, which makes the photo information visible in Adobe Photoshop and other supported software and services.

"Preclick's Lifetime Organizer with SmartPhoto is arriving just in time. The next looming challenge for the digital imaging industry is helping camera owners find, organize and preserve their growing photo collections," said Ed Lee, Lyra Research.

Lifetime is the first photo product with an unlimited "undo command with memory." Each photo edit is stored on disk so the user can restore an edited or cropped photo to a previous or original version no matter how many changes are made.

Speed
Designed for speed and convenience, Lifetime downloads and installs in seconds. Users can scroll through 8 photos per second in Preclick's intuitive filmstrip interface. The software automatically detects and acquires images from removable devices and cameras. And an "Organize" tab enables users to copy files to new locations or to removable media.

Easy-to-use
Lifetime is so easy it doesn't even require conventional Windows menus or a manual. Parents, children, and photographers alike can master the product in minutes. Users manage their photo collections through four intuitive tabs-SmartPhoto, Organize Photos, Email Photos, and Print Photos.

Lifetime features powerful editing features despite its tiny size at under 800K. Features Include:

• PicFix™ Tool automatically fixes brightness and color balance
• SmartPhoto embedded metadata adds caption, subject, title, event, place & rating for easy and fast searches
• Conversion to black and white and sepia
• Cropping to 4x6, 5x7, and custom sizes
• Unlimited Undo Command with memory
• Edit, rotate and select photos for printing and emailing
• Trashcan for deleting
• Slide-show tool
• Accurate red-eye reduction

In one click, customers can easily order prints with leading online photo-finishers, including Adorama and dotPhoto. Both photo retailers have licensed Preclick technology for their branded front-end applications at www.adorama.com and www.dotphoto.com.

About Preclick
Preclick is a digital asset management software company founded in 2001 to provide digital camera owners the fastest, easiest and most convenient way to organize, print, preserve and share their digital photos. Based in Atlantic Heights, NJ, its photo management software provides customers a convenient "kiosk in the home" for printing and services. The company is interested in talking to license partners, camera and hardware OEMs, photo-finishers and retailers. More information is available at www.preclick.com.

Preclick Lifetime, which will be available shortly at an introductory price of $9.95 at www.preclick.com, www.CNET.com, www.Tucows.com and other sites, complements the company's popular Preclick Photo Organizer which remains free-of-charge. Lifetime's introductory price of $9.95, which includes upgrades for one year, is available until the summer, when the price will rise to $29.95.

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