Gail DeLano
831-685-3733
gail@preclick.com

Brian Smiga
Preclick Corporation
(732) 291-7269
brian@preclick.com
www.preclick.com

Preclick Corp. Licenses its Photo Organizing Software to Adorama

Demonstrates fastest, easiest photo software at PhotoPlus Expo, Booth #1304

October 29th, 2002, New York - Preclick Corporation announced today it has licensed its Preclick 5Star Photo Organizer software to Adorama, New York City's second largest photo retailer and processor.

The company will demonstrate the Adorama 5Star Viewer Oct 31st through November 2nd at PhotoPlus Expo in the Adorama booth, #1304, at the Javits Convention Center in New York.

"We plan to give the 5Star Organizer software away to every customer who walks in the store, plus we will bundle it with new cameras, equipment and as the viewer on every Photo CD we sell," said Herman Klein, Photo Lab Manager at Adorama. "We are already seeing new orders from all over the world because customers know our brand stands for 35 years of experience in every print."
The Adorama 5Star Photo Viewer, available free at www.adorama.com, enables users to organize, preserve, print and share their photo collections. Preclick designed the software to be the easiest way for Adorama users to order prints from their computers, creating a "kiosk in the home", according to Brian Smiga, Preclick chief executive officer.

"The Preclick business model provides to established retail stores a branded photo organizer to give to every customer," said Smiga. "By helping them organize their digital collections, which grow three times faster than film collections, retailers can capture 100% of each customer's printing business."

In early October, Preclick announced the licensing of its digital photo organizer to dotPhoto, the fifth largest Internet processor, www.dotphoto.com.

"Preclick positions its first product, 5Star Photo Organizer, as the first after-market replacement software for new digital camera owners," said Christopher Chute, IDC senior analyst. "Preclick is licensing the technology to photo-finishers who can in turn capture and lock-in their customers for prints. This software is aimed at consumers looking for a solution that emphasizes frequently used imaging functions like ordering prints, emailing, viewing, and basic editing." The Adorama Viewer software is designed for convenience and speed. The product has no menus and requires no manual. Users can learn everything in the product in minutes. Emailing from the application is simple, with the button to email located at the top of the screen. The software automatically "downsamples" the photo, creating a smaller file size for trouble-free emailing. Ordering prints for the first time is just as easy: the users visually select the prints, and the software seamlessly manages the order and upload process.

Preclick designed this convenience for the new majority of digital camera owners, often busy, family-oriented parents who want fast, easy all-in-one software for the rapidly growing photo collections scattered on their hard drives. The company worked with a panel of consumer parents to focus their most requested features: finding, organizing, fast viewing, easy sharing and printing. "A terrific program. I feel like I discovered gold," wrote customer Pat Nowak of Tampa, Florida, who was the first to order prints from Adorama on the first day of business. "You've done a great job on this and I am telling my friends about it. I have already placed my first print order."

Upcoming Preclick-branded versions will soon incorporate what the company terms a "lifetime media management system" to automate the distribution, printing, and preservation of digital photo collections among friends and family. Once established, the community of users will be self-perpetuating, creating increased revenue from printing, processing and add-ons. Preclick is a digital asset management software company founded to provide digital photographers the fastest, easiest and most convenient way to organize, print, preserve and share their digital photos. Its photo management software provides customers a convenient "kiosk in the home" for processing and printing. The company is interested in talking to license partners in the $100 billion photo industry, particularly camera and hardware OEMs, photo-finishers and retailers. More information is available at www.preclick.com.

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